Six Billion Shoppers

The Companies Winning the Global E-Commerce Boom

Porter Erisman

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English

Macmillan
25 September 2018

Business strategy; E-commerce: business aspects; Entrepreneurship; International business

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

By: Porter Erisman
Imprint: Macmillan
Country of Publication: United Kingdom
Dimensions: Height: 203mm, Width: 127mm, Spine: 15mm
Weight: 286g
ISBN: 9781509874774
ISBN 10: 1509874771
Pages: 256
Publication Date: 25 September 2018
Recommended Age: From 18 years
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Out of Print

Introduction - 1: A Shopping Mall in Every Pocket Chapter - 1: How the West Was Won Chapter - 2: The Rise of E-Commerce in China Chapter - 3: The Great Mall of China Chapter - 4: India - The Next Mega-Market Chapter - 5: India's E-Commerce Golden Era Finally Arrives Chapter - 6: Southeast Asia Chapter - 7: Latin America Chapter - 8: Africa - The Final Frontier Chapter - 9: Six Billion Shoppers

Author Website: https://twitter.com/portererisman

From 2000-2008, Porter Erisman worked as a Vice-President at Alibaba Group, joining the company just as it moved out of founder Jack Ma's apartment. He is the international bestselling author of Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business. An expert on e-commerce in emerging markets, he has consulted in Africa, Asia and Latin America and has spoken at high profile industry events in over 30 countries.

Reviews for Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

Fascinating...stories don't get much better than Alibaba's. -- Praise for Alibaba's World * The Financial Times * An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won. -- Praise for Alibaba's World * The New York Journal of Books * A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth, growth, and success. -- Praise for <i>Alibaba's World</i> * Publisher's Weekly *