Setting Agendas in Cultural Markets

Organizations, Creators, Experiences

Philemon Bantimaroudis

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English

Routledge
10 December 2019

Museums & museology; Communication studies; Economics; Public relations; Museum, historic sites, gallery & art guides

Series: Routledge Research in Communication Studies

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

By: Philemon Bantimaroudis
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9780367874803
ISBN 10: 0367874806
Series: Routledge Research in Communication Studies
Pages: 188
Publication Date: 10 December 2019
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Philemon Bantimaroudis is a Professor in the Department of Cultural Technology and Communication at the University of the Aegean, Greece. He holds a Ph.D. from the University of Texas at Austin, U.S.A. (1999). He was a Visiting Professor at Northern Michigan University, U.S.A. (1999-2000), the University of Cyprus (2012-2013) and an Academic Visitor at Cambridge Judge Business School, University of Cambridge, U.K. (2008). His research interests include media and culture, political and international communication.