George S. Day is the Geoffrey T. Boisi Emeritus Professor and Senior Fellow of the Mack Institute for Innovation Management, at the Wharton School of the University of Pennsylvania. He is the author of nineteen books on marketing, innovation, and strategic management. Paul J. H. Schoemaker founded and served as CEO and Chairman of Decision Strategies International and recently launched Q2 Tech. He is the author of eleven books and has served on the faculties of the University of Chicago and the Wharton School.
...delivers what Day and Schoemaker are known for-compelling case studies, diagnostic tools, and a frame for spotting options-developed to help leaders manage innovation. -Kirsten D Sandberg, Blockchain Research Institute In an age when any company can be disrupted, vigilance is a coveted trait. The authors of this book point to examples from Adobe, MasterCard, Charles Schwab, Honeywell, and Amazon to show how vigilant leaders not only act faster but also act wisely to achieve stronger market positions, growth, and organization longevity. -The Enterprisers Project Listed as one of the 10 leadership books to strengthen your skills in 2020. -The Enterprisers Project Alex Camlin always does such an amazing job of creating dynamic all-type covers that somehow feel like they're moving off the page and this is a perfect example of that! Between the subtle manipulation of the typography and the choice of yellow, this color vibrates with electricity. -Spine Day and Schoemaker stress throughout their new book that vigilance can be systematically developed and strengthened by a motivated leadership team. Establishing new capabilities and adjusting current strategic practices require time and commitment. But the rewards - stronger market positions, higher profits and growth, and more motivated employees - make that effort key to organization longevity and even survival. -Wharton @ Work