Satellite Marketing

Using Social Media to Create Engagement

Kevin Popovic (ideahaus, Del Mar, California, USA)

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Paperback

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English

Apple Academic Press Inc.
24 May 2016

E-commerce: business aspects; Sales & marketing

"Satellite marketing uses multiple social media sites as a series of marketing sub-stations or ""satellites."" Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message.

Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.

Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you:

Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns

The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance.

This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute."

By: Kevin Popovic (ideahaus Del Mar California USA)
Imprint: Apple Academic Press Inc.
Country of Publication: Canada
Dimensions: Height: 254mm, Width: 178mm, Spine: 15mm
Weight: 521g
ISBN: 9781482256147
ISBN 10: 1482256142
Pages: 248
Publication Date: 24 May 2016
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Origins of Satellite Marketing. Evolution of Marketing. Defining Social Media. Seven Reasons You Should Not Use Social Media. Satellite Marketing Process. Business-to-Consumer Case Story: Stylin Online. Business-to-Business Organization Case Story: Bokwa Fitness. Nonprofit Organization Case Story: Alliance.

Kevin Popovi? is the founder of Ideahaus®, an award-winning creative communications agency that helps its clients figure out what to say and how to say it to build brands and increase sales. With more than 30 years of professional experience, he helps make strategic decisions about all types of business communications, facilitates the creative process, and demonstrates how to best manage resources to generate a return on each investment. As an academic, Popovi? earned a BA in communications/psychology, an MS in multimedia technology, and focused doctoral studies within instructional technologies. He has developed curriculum for creative, communications and business courses and has taught undergraduate, graduate, and continuing education, as well as developed and delivered corporate training for Fortune 500 companies.Popovi?’s most recent academic research article, “Attitudes on the Use of Social Media in Healthcare Communications,” published in the Journal of Communications in Healthcare (2013, Vol. 6, No. 1) assessed current attitudes of healthcare, pharmaceutical, and life sciences executives on the topic. His preceding article, Tweeting Practical Examples of Social Media in Healthcare” (2010, Vol. 3, No. 2) was one of the first to explore the use of social media in health-care communications. Popovi? is also the author of 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons .In 2010, Popovi? was ranked #43 in Fast Company’s The Influence Project measuring the most influential people online. In 2014, Online Marketing Institute named him one of the Top 40+ Digital Strategists in Marketing.