Routledge Handbook of International Sport Business

Mark Dodds, Kevin Heisey, Aila Ahonen

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English

Routledge
25 February 2020

Economics; Sport & leisure industries; Sport & the law; Sports training & coaching

Series: Routledge International Handbooks

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law.

Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

International Sport Business Strategy

Sport Marketing

Sport Economics and Finance

International Sport Law

Sport Media and Communication

Sport Tourism

Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Edited by: Mark Dodds, Kevin Heisey, Aila Ahonen
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 703g
ISBN: 9780367896874
ISBN 10: 0367896877
Series: Routledge International Handbooks
Pages: 420
Publication Date: 25 February 2020
Audience: College/higher education , Primary , A / AS level
Format: Paperback
Publisher's Status: Active

"Mark Dodds is a Professor of Sport Management at SUNY Cortland, USA. Mark earned a JD from Marquette University Law School and is a doctoral candidate at the University of Jyväskylä, Finland. His research interests include legal issues in sport business and sport corruption. Kevin Heisey is Associate Professor in the College of Business Administration at the American University in the Emirates, Dubai, UAE where he served as Associate Dean and director of the Sport Management and Master of Business Administration programmes. He currently serves as adjunct professor and subject matter expert in the ""Economic & Financial Management of Sport"" component of the Master of Science in Sport Management at Liberty University, Lynchburg, Virginia, USA. Among his research interests are the global sport business (finance, economics and marketing) and sport for development and peace. Aila Ahonen is a Senior Lecturer at JAMK University of Applied Sciences, Finland. She teaches Sport Management and Sport Marketing, and her research areas are related to sport entrepreneurship and sport events. She is a board member of the European Association for Sport Management (EASM)."