Rethinking Competitive Advantage

New Rules for the Digital Age

Ram Charan

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English

Penguin (Cornerstone)
10 May 2022

Corporate finance; Business strategy; Business innovation; Management & management techniques; Organisational theory & behaviour

How your business can get ahead in the age of big tech

From the million-copy-bestselling author of Execution

'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead- from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.

'One of the world's preeminent counselors to CEOs.' Harvard Business Review

By: Ram Charan
Imprint: Penguin (Cornerstone)
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 14mm
Weight: 159g
ISBN: 9781847943484
ISBN 10: 1847943489
Pages: 224
Publication Date: 10 May 2022
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

'One of the world's most renowned management consultants and authors.' Fast Company Widely acclaimed as one of our greatest business strategists, Ram Charan is the author of over a dozen books, including the perennial bestseller Execution. Formerly an award-winning professor at Harvard Business School, he has advised the CEOs of some of the world's most successful companies - including Coca-Cola, Bank of America, Tata, 3M, GE and Verizon.

Reviews for Rethinking Competitive Advantage: New Rules for the Digital Age

Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level. * Forbes * I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients. * Inc. *