OUR STORE IS CLOSED ON ANZAC DAY: THURSDAY 25 APRIL

Close Notification

Your cart does not contain any items

Retail Marketing by Frank Quix at Abbey's Bookshop,
Retail Marketing
— —
Frank Quix van der Kind Rob

Retail Marketing

Frank Quix,  van der Kind Rob

$315

Hardback

Not in-store but you can order this
How long will it take?
English
Routledge
10 July 2016
Sales & marketing; Retail sector
Series: Routledge-Noordhoff International Editions
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
By:   ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 246mm,  Width: 174mm, 
Weight:   1.230kg
ISBN:   9781138141230
ISBN 10:   1138141232
Series:   Routledge-Noordhoff International Editions
Pages:   576
Publication Date:  
Audience:   College/higher education ,  Primary ,  A / AS level
Format:   Hardback
Publisher's Status:   Active

Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands

See Also

Retail Marketing

Amazon FBA 2022

Adam Voegtli

Paperback

$30.95  $27.71

Not in-store but you can order this

ADD +
Retail Marketing

Supermarket Retailing in Africa...

Felix Adamu Nandonde (Sokoine University...

Hardback

$284 

Not in-store but you can order this

ADD +
Retail Marketing

APA Handbook of Consumer Psychology...

Lynn R. Kahle

Hardback

$504 

Not in-store but you can order this

ADD +
Retail Marketing

Country of Origin Effect

Looking Back and Moving Forward...

Isaac Cheah

Paperback

$83.99 

Not in-store but you can order this

ADD +
Retail Marketing

Target Story

How the Iconic Big Box Store Hit...

Bill Chastain

Hardback

$32.99 

Not in-store but you can order this

ADD +
Retail Marketing

Retail Product Management

Buying and merchandising

Rosemary Varley (London College...

Hardback

$315 

Not in-store but you can order this

ADD +