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Retail Marketing

Frank Quix van der Kind Rob



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10 July 2016
Sales & marketing; Retail sector
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
By:   Frank Quix, van der Kind Rob
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 246mm,  Width: 174mm, 
Weight:   454g
ISBN:   9781138141230
ISBN 10:   1138141232
Series:   Routledge-Noordhoff International Editions
Pages:   576
Publication Date:   10 July 2016
Audience:   College/higher education ,  Further / Higher Education ,  A / AS level
Format:   Hardback
Publisher's Status:   Active
Part 1: The Retail Sector 1. Retail Marketing 2. Retail in the Netherlands 3. Retail Sales in International Perspective 4. Trends in Retail Towards 2020 Part 2: The Strategic Process in the Retail Market 5. The Strategic Process in Retail 6. The Strategic Process in the Retail: A closer look 7. Dynamics in Retail Part 3: External Analysis 8. Environmental Analysis 9. Competitive Analysis Part 4: Internal Analysis 10. The Concept of Turnover in Commercial Retail 11. Revenue Analysis 12. Revenue from Product 13. Profitability Part 5: From Analysis to Strategy 14. SWOT to Marketing 15. Audience or Target 16. Product or Range 17. Location of the Establishment 18. Price 19. Promotion Part 6: Internal Marketing 20. Staff 21. Physical Distribution 22. Presentation Part 7: Control 23. Control the Execution 24. Control Instruments

Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands

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