Nolwenn Mingant is a Senior Lecturer at the University of Nantes, France and co-editor of Film Marketing into the Twenty-First Century. Her research interests include film industries around the world and the international distribution of Hollywood films. Cecilia Tirtaine is a Senior Lecturer in British Studies at the University of Nantes, France. She is the co-editor of Film Marketing into the Twenty-First Century. Her research interests include the British film industry and film and television policies.