Public Relations Planning

A Strategic Approach

Edward T. Vieira, Jr.

$131

Paperback

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English

Routledge
16 October 2018

Communication studies; Advertising; Public relations

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality.

The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign.

Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

By: Edward T. Vieira Jr.
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 748g
ISBN: 9781138105171
ISBN 10: 1138105171
Pages: 528
Publication Date: 16 October 2018
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Edward T. Vieira, Jr. is Professor of Marketing and Statistics in the School of Business at Simmons University, USA.