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Promoting Sustainable Consumption in Fashion With AI

Luzia Arantes

$502.95   $402.26

Paperback

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English
Business Science Reference
05 March 2026
The fashion industry is one of the largest contributors to environmental degradation, through fast production cycles and significant waste. As concerns about sustainability continue to grow, artificial intelligence (AI) is emerging as a powerful tool to help transform how fashion is produced and consumed. By creating more accurate demand forecasting, and supply chain optimization, AI has the potential to reduce excess production and encourage more mindful purchasing behaviors. Promoting sustainable consumption in fashion with AI highlights how technological innovation can support environmental responsibility while reshaping consumer habits. Promoting Sustainable Consumption in Fashion With AI explores how AI can influence more sustainable consumer decisions in the fashion industry. It examines technologies and ethical consciousness, and analyzes the extent to which algorithms can encourage responsible behavior in consumers. Covering topics such as AI, sustainability, and fashion industry, this book is an excellent resource for academicians, researchers, marketing professionals, fashion organizations, researchers, and graduate students.
Edited by:  
Imprint:   Business Science Reference
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798337355269
Pages:   444
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Luzia Arantes (lamorim@ua.pt) holds a PhD in Applied Psychology from the University of Minho, Portugal, and is currently in her final year of a PhD in Marketing and Strategy at the same institution. She is a researcher at Ekonomikas un Kulturas Augstskola (Latvia) and a lecturer at the Polytechnic Institute of Cávado and Ave and the University of Aveiro. She conducts research in the areas of digital marketing, tourism, consumer behavior, sustainability, and artificial intelligence. She is the author and co-author of books and chapters, as well as scientific articles in international journals, including Corporate Social Responsibility and Environmental Management, Journal of Cultural Heritage Management and Sustainable Development, Journal of International Consumer Marketing, Sustainability, and the European Journal of Applied Business Management. Her work has been recognized with several scientific awards, notably the Best Paper Award in Sustainable Marketing & Digital Perspectives, the Best Paper Award in Consumer Behavior, and the Best Doctoral Thesis Award in Vocational Psychology and Career Development of the last decade (2015–2025), awarded by the Portuguese Association for Career Development.

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