Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

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Richard Harrington Mark Weiser

Professional Web Video

Plan, Produce, Distribute, Promote, and Monetize Quality Video

Richard Harrington, Mark Weiser

$46.99

Paperback

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English

Focal Press
23 November 2010

Graphical & digital media applications; Digital video: professional; Web programming

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

By: Richard Harrington, Mark Weiser
Imprint: Focal Press
Country of Publication: United Kingdom
Dimensions: Height: 252mm, Width: 189mm, Spine: 18mm
Weight: 771g
ISBN: 9780240815091
ISBN 10: 0240815092
Pages: 292
Publication Date: 23 November 2010
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Replaced By: 9781138930957
Format: Paperback
Publisher's Status: Active

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management. Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.