Kate Allinson and Kay Featherstone owned a restaurant together in The Wirral, where Kate was head chef. Together they created the Pinch of Nom blog with the aim of teaching people how to cook. They began sharing healthy, slimming recipes and today Pinch of Nom is the UK's most visited food blog with an active and engaged online community of over 1.5 million followers.
Record-breaking culinary tome. -- <b><i>The Daily Telegraph</i></b> This is just what many dieters have been waiting for. -- <b><i>Daily Mail</i></b> This is a cookbook for an era craving a return to simplicity, where no food group is off limits, and all your ingredients can be found in the local shop...It's just home cooking, based on the simple maxim that you should eat what you fancy, but a little less of it. -- <b><i>The Daily Telegraph</i></b> Pinch of Nom is headed up by pro foodies...recipes are accessible for all in terms of budget and availability. -- <b>Anna Hunter, <i>Get the Gloss</i></b> Pinch of Nom isn't a phenomenon. A phenomenon has a beginning and an end, but this thing - at first a Facebook group, then a food website, now a record-breaking cookbook - is as vast, as unstoppable, as the universe expanding. -- <b>Ruby Tandoh, <i>The Guardian</i></b>