Parallel Thinking

Edward de Bono

$37.99

Paperback

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English

Vermilion London
19 September 2016

Psychology; Memory improvement & thinking techniques

From 'One of the world's greatest thinkers' (TLS) comes

Parallel Thinking - an invaluable insight into the word of creativity.

Western thinking is failing because it was not designed to deal with change

In this provocative masterpiece of creative thinking, Edward de Bono argues for a game-changing new way to think. For thousands of years we have followed the thinking system designed by the Greek philosophers Socrates, Plato and Aristotle, based on analysis and argument. But if we are to flourish in today's rapidly changing world we need to free our minds of these 'boxes' and embrace a more flexible and nimble model.

Parallel Thinking is an invaluable insight into the word of creativity; de Bono unveils unique methods of brainstorming and explains preconceived ideas of what creativity involves and is. This book is not about philosophy; it is about the practical (and parallel) thinking required to get things done in an ever-changing world.

By: Edward de Bono
Imprint: Vermilion London
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 135mm, Spine: 21mm
Weight: 307g
ISBN: 9781785040856
ISBN 10: 1785040855
Pages: 288
Publication Date: 19 September 2016
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.debono.com

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Parallel Thinking

Edward de Bono

$37.99

Paperback

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