Optimizing Millennial Consumer Engagement With Mood Analysis

Name: Optimizing Millennial Consumer Engagement With Mood Analysis
Price: 431.58 AUD
Availability: OutOfStock
ISBN: 9781522556909

Sabyasachi Dasgupta, Priya Grover

$539.95 $431.58

Hardback

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English

IGI Global
20 July 2018

Consumerism

Summary
Details

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.

Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Edited by: Sabyasachi Dasgupta, Priya Grover
Imprint: IGI Global
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
Weight: 825g
ISBN: 9781522556909
ISBN 10: 1522556907
Pages: 351
Publication Date: 20 July 2018
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active