Online Marketing for Busy Authors

A Step-by-Step Guide

Fauzia Burke

$29.99

Paperback

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English

Major Street Publishing
01 November 2017

Language: reference & general; Sales & marketing

Summary
Details

There has truly never been a better time to be an author. Authors now have direct access to the public via the Internet - and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. Orginally published in the US, Fauzia has adapted and updated Online Marketing for Busy Authors for the Australia and New Zealand markets. She has talked to successful authors about how online marketing has worked for them and shares their tips and mistakes to help new authors eager to emulate their success.

By following Burkes expert advice, authors can conquer the Internet and still get their next manuscript in on time. An excellent resource for self-published as well as traditionally published authors!

By: Fauzia Burke
Imprint: Major Street Publishing
Country of Publication: Australia
Dimensions: Height: 207mm, Width: 139mm, Spine: 14mm
Weight: 180g
ISBN: 9780648087526
ISBN 10: 0648087522
Publication Date: 01 November 2017
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active