Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best-selling author of six business books and also teaches marketing and innovation at Georgetown University.
"""Bhargava offers clear and straightforward prose, and his engaging, well-spaced graphic elements make the text more interactive. A consistently engrossing guide to trend forecasting."" * <b>Kirkus Reviews</b> *"