New infotainment Technologies in the Home

Demand-side Perspectives

Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

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English

Routledge
23 September 2016

Media studies; Consumerism; Macroeconomics; Ethical & social aspects of computing; Computer networking & communications

Series: Routledge Communication Series

"As the ""information superhighway"" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:
* business forces that will shape ""Home IT"" of the future;
* industry structure of the future ""Infotainment"" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT."

Edited by: Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9781138977082
ISBN 10: 113897708X
Series: Routledge Communication Series
Pages: 300
Publication Date: 23 September 2016
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

Reviews for New infotainment Technologies in the Home: Demand-side Perspectives

What a wonder. A book that delivers on its title. In spades. In a compendium of 14 papers from varied authors we have much needed thinking and material on the acceptance, demand, forecasting methods and drivers for home infotainment growth viewed from the demand-side. -Pergamon Although the book does not deal with the Internet, 'many of the conceptual and analytical frameworks presented here are clearly applicable broadly to all information technologies.' -Communication Research Trends