Huub van Osch MBM is creative director, strategist, and owner of two advertising agencies in the Netherlands. Both specialised in neuro advertising. Huub graduated Cum Laude at the Erasmus University with his thesis about male and female neuro cognitive processes.
Everyone has an opinion about gender differences, but Different Brains Different Approaches explains why. Creative director Huub van Osch combines scienti?c research with a dynamic and inviting book design to show how chromosomes, hormones and millions of years of evolution have wired men's and women's brains differently. The book clearly describes the brain's neural circuits, sensory differences and the neurobiology of emotion while analyzing design and content speci?c to each sex. Using numerous visual examples and graphics, van Osch creates an entertaining and informative reference book to help creatives and marketers increase the effectiveness of their messages. - Communication Arts Magazine