"This book examines the multiple ways that popular media mainstream and reinforce neoliberal ideology, exposing how they promote neoliberalism’s underlying ideas, values and beliefs so as to naturalize inequality, undercut democracy and contribute to the collapse of social notions of community and the common good.
Covering a wide range of media and genres, and adopting a variety of qualitative textual methodologies and theoretical frameworks, the chapters examine diverse topics, from news coverage of the 2016 U.S. presidential election to the NBC show Superstore (an atypical instance in which a TV show, for one brief season, challenged the central tenets of neoliberalism) to ""kitchen porn."" The book also takes an intersectional approach, as contributors explore how gender, race, class and other aspects of social identity are inextricably tied to each other within media representation. At once innovative and distinctive in its illustration of how the media is complicit in perpetuating neoliberal ideology, Neoliberalism and the Media offers students and scholars alike an incisive portrait of the intersection between media and ideology today."
Edited by:
Marian Meyers
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 229mm,
Width: 152mm,
Weight: 362g
ISBN: 9781138094437
ISBN 10: 1138094439
Pages: 236
Publication Date: 12 February 2019
Audience:
College/higher education
,
Primary
,
A / AS level
Format: Paperback
Publisher's Status: Active
Acknowledgments Preface Notes on Contributors PART I: Where We Are and How We Got Here 1 Neoliberalism and the Media: History and Context Marian Meyers PART II: Corporations and Markets 2 Reality TV “Gets Real”: Hypercommercialism and Post-Truth in CNN’s Coverage of the 2016 Election Campaign Liane Tanguay 3 The Girl Effect: Philanthrocapitalism and the Branded Marketplace of Philanthropic Governance Dana Schowalter 4 Neoliberalism and Women’s Right to Communicate: The Politics of Ownership and Voice in Media Carolyn M. Byerly PART III: Responsibility and Choice 5 Numinous Fortune and Holy Money: Dave Ramsey’s Cruel Optimism John Ike Sewell 6 From Homo Economicus to Homo Sacer: Neoliberalism and the Thanatopolitics of The Meth Project Michael F. Walker 7 As American as Capitalist Exploitation: Neoliberalism in The Men Who Built America Christopher M. Duerringer PART IV: Consumers and Advertising 8 Affirmative Advertising and the Mediated Feeling Rules of Neoliberalism Rosalind Gill and Akane Kanai 9 Kitchen Porn: Of Consumerist Fantasies and Desires C. Wesley Buerkle PART V: Identity and Representation 10 “I Deserved to Get Knocked Up”: Sex, Class and Latinidad in Jane the Virgin John S. Quinn-Puerta 11 An Intersectional Analysis of Controlling Images and Neoliberal Meritocracy on Scandal and Empire Cheryl Thompson 12 Doing Whiteness “Right”: Playing by the Rules of Neoliberalism for Television’s Working Class Holly Willson Holladay 13 Negotiating Identity and Working Class Struggles in NBC’s Superstore Lauren Bratslavsky Index
Marian Meyers is a professor in the Department of Communication and an affiliate of the Institute of Women’s, Gender and Sexuality Studies at Georgia State University. Her research interests are in the areas of feminist media studies and neoliberalism and the media. Her publications have focused on intersectionality within the representation of women, including the role of neoliberalism within that representation, as well as women in higher education. This is her sixth book.
Reviews for Neoliberalism and the Media
Marian Meyers has put together an insightful, timely, highly teachable collection. Neoliberalism and the Media is a gift for media studies scholars and students who want to understand our political context and the decisive yet multi-faceted ways that media participate in maintaining the neoliberal status quo. – Julie Wilson, Allegheny College
