Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

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David J. Burns

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Name: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
Price: 431.58 AUD
Availability: OutOfStock
ISBN: 9781522561200

David J. Burns

$539.95 $431.58

Hardback

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English

IGI Global
12 October 2018

Consumerism; Economics; Market research

Summary
Details

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society.

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

Edited by: David J. Burns
Imprint: IGI Global
Country of Publication: United States
Dimensions: Height: 279mm, Width: 216mm,
Weight: 825g
ISBN: 9781522561200
ISBN 10: 152256120X
Pages: 318
Publication Date: 12 October 2018
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active