Más storytelling, menos ¿y a mi qué? / More Storytelling, Less 'What's In It for Me?'

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JUAN LUIS R. PONS

Más storytelling, menos ¿y a mi qué? / More Storytelling, Less 'What's In It for Me?'

Name: Más storytelling, menos ¿y a mi qué? / More Storytelling, Less 'What's In It for Me?'
Price: 29.34 AUD
Availability: OutOfStock
ISBN: 9798890986627

JUAN LUIS R. PONS

$32.95 $29.34

Paperback

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Spanish

Aguilar
10 February 2026

Business communication & presentation; Sales & marketing

Comunicarte de forma clara y efectiva es más crucial que nunca Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digas les importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.

Este libro te dará la confianza para estructurar y comunicar tus ideas y contenidos de forma clara, efectiva y memorable. Aprenderás cómo llevar tu storytelling al siguiente nivel, para que tus ideas impacten emocionalmente en quien más te importa.

ENGLISH DESCRIPTION

Communicating clearly and effectively is more crucial than ever

Has it ever happened that someone tells you something and the only thing that comes to your mind is: “SO WHAT?” Well, don’t let that happen to your audience when you communicate your ideas or content. What you want is to connect on an emotional level—so that what you say matters to them and keeps their attention. What’s the secret? Understanding what is THAT which will answer your audience’s own “SO WHAT?” The principles behind this powerful question are the key not only to telling stories, but to captivating your audience with them.

This book will give you the confidence to structure and communicate your ideas and content in a clear, effective, and memorable way. You will learn how to take your storytelling to the next level so that your ideas make an emotional impact on the people who matter most to you.

By: JUAN LUIS R. PONS
Imprint: Aguilar
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 369g
ISBN: 9798890986627
Pages: 256
Publication Date: 10 February 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Inactive

Juan Luis R. Pons es un reconocido comunicador con más de 25 años de experiencia en medios masivos, storytelling y comunicación estratégica para clientes como Airbnb, gnp, Warner Bros. Pictures, Mars, José Cuervo y Dyson, además de exeditor en jefe de Chilango, la revista y el sitio. Ha trabajado con celebridades y especialistas como Yuya, Hugo Sánchez, Lorena Ochoa, Olivia Peralta, José Ramón Fernández, Ingrid Coronado, Alondra de la Parra, Christian Chávez, Aleks Syntek, Rosario Marín (extesorera de Estados Unidos), el astronauta José Hernández, Alberto Contador, Edicson Ruiz y los top chefs Jorge Vallejo, Elena Reygadas y Edgar Núñez.