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Mass Communication

Issues, Perspectives and Techniques

Jason R. Detrani

$175

Paperback

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English
Apple Academic Press Inc.
31 March 2021
This title includes a number of Open Access chapters.

Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

Edited by:  
Imprint:   Apple Academic Press Inc.
Country of Publication:   Canada
Dimensions:   Height: 240mm,  Width: 171mm, 
Weight:   453g
ISBN:   9781774632536
ISBN 10:   1774632535
Pages:   314
Publication Date:  
Recommended Age:   From 14 years
Audience:   College/higher education ,  General/trade ,  Primary ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Professor Jason R. Detrani has nearly twenty years of professional experience in the photographic and filmmaking industries, as well as in the field of higher education. He is currently the senior faculty member and Coordinator of the Communications/Media Arts Program at Broome Community College in Binghamton, New York, where he has taught introductory and advanced level courses in both theory-based and production-oriented mass communication topics. Professor Detrani was recently honored as a 2010 recipient of the State University of New York’s Chancellor’s Award for Excellence in Teaching, one of the highest and most prestigious honors given by the SUNY system.

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