Marketing Mental Wellness in Medical Tourism

Name: Marketing Mental Wellness in Medical Tourism
Price: 507.62 AUD
Availability: OutOfStock
ISBN: 9798337368818

Viana Imad Hassan, Simon Abou Fayad, Sharif Mohd

$634.95 $507.62

Hardback

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English

Igi Global Scientific Publishing
04 March 2026

Sales & marketing; Service industries

The rapid growth of medical tourism has transformed healthcare into a global, digitally driven industry where patients enter different countries seeking quality, affordable treatment. These decisions are oftentimes difficult to make, accompanied by stress and uncertainty. It is crucial that marketing efforts extend beyond promoting clinical excellence and cost advantages to foster trust, transparency, and emotional reassurance. In this evolving landscape, integrating mental wellness into digital marketing strategies is essential to creating ethical, patient-centered experiences that support both informed decision-making and overall well-being. Marketing Mental Wellness in Medical Tourism explores how digital marketing can effectively promote medical tourism while integrating strategies that prioritize the mental health and emotional well-being of travelers. By combining academic perspectives, industry practices, and real-world case studies, this book provides readers with innovative tools and ethical approaches to enhance patient trust, improve the overall tourism experience, and position destinations competitively in the global health and wellness market. Covering topics such as smart healing, tea tourism, and metaverse healing spaces, this book is an excellent academic resource for graduate and doctoral students, medical tourism providers, digital marketers, travel agencies, and more.

Edited by: Viana Imad Hassan, Simon Abou Fayad, Sharif Mohd
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 32mm
Weight: 1.229kg
ISBN: 9798337368818
Pages: 370
Publication Date: 04 March 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Simon Abou Fayad is an assistant professor at the Lebanese University faculty of tourism and hospitality management. He holds a PhD in Tourism from the Lebanese University. Dr. Simon Abou Fayad pursued his college studies and holds a BS in business management from Sagesse University. Prior to joining the Lebanese university, he worked as a lecturer in several universities in Lebanon, where he led modules at the graduate and undergraduate levels. He supervised masters students to completion in areas related to the hospitality and tourism industry. His research interests are focused on tourism, hospitality branding and food service.