Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable...

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Martha Laham

Made Up

How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable...

Martha Laham

$76.99

Hardback

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English

Rowman & Littlefield
15 November 2020

Psychology; Media, information & communication industries; Women's health; Cosmetics, hair & beauty

Made Up takes a hard look at the multibillion-dollar beauty industry that props up unrealistic beauty standards, perpetuates gender stereotyping, and promotes cosmetic enhancements to fulfill a growing cultural obsession with image and appearance. This revealing book also exposes the darkest, most well-kept secrets of the cosmetics industry.

By: Martha Laham
Imprint: Rowman & Littlefield
Country of Publication: United States
Dimensions: Height: 242mm, Width: 161mm, Spine: 29mm
Weight: 644g
ISBN: 9781538138045
ISBN 10: 1538138042
Pages: 304
Publication Date: 15 November 2020
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Martha Laham is a professor at Diablo Valley College, where she has taught business, marketing, and advertising for thirty years. She has authored college textbooks in marketing and selling, developed instructional materials for educational publishers, and contributed to HuffPost. She is the author of The Con Game: A Failure of Trust. She lives in Oakland, California.

Reviews for Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards

Whether considering evolving definitions of the perfect woman or debunking advertising claims, the text offers relatable examples and engaging anecdotes. There are nods to current positive innovations, including body diversity, authenticity, and inclusivity. This is a thoughtful consideration of a timely and ever-popular topic, and should have wide appeal.--Booklist . . .a thoughtfully argued, well-documented study of how the beauty industry has created unattainable beauty standards in order to ensure its products sell . . . Organized into sections focused on the beauty industry, standards of beauty, advertising, and the dramatic increases in body modification practices, Laham explains why women fear aging, how they react to it, and what the beauty industry does to ensure this anxiety fuels consumerism.--Library Journal