Looking east looking west

Name: Looking east looking west
Price: 254.29 AUD
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ISBN: 9789086860951

Organic and quality food marketing in Asia and Europe

Bill Slee, Chen Tong, Bundit Anurugsa , Rainer Haas

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Paperback

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English

Wageningen Academic Publishers
07 July 2010

Food & society; Sales & marketing; Food manufacturing & related industries

Summary
Details

This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food. The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy high quality food products. Farmers, operators and retailers from distant cultures are coping with different standards, facing the ever increasing necessity for mutual understanding. This publication is the output of Bean-Quorum, a European funded Asia-Link project. Bean-Quorum represents a consolidated network of researchers working together with the business sector and NGOs to enhance European Asian understanding about organic and quality food. This book describes global trends in organic and quality food trade and connects them with recent developments in Asian and European market structures. Selected case studies illustrate the impact of organic and quality food production on topics ranging from sustainable rural development, to the potential of exotic new plant varieties to purchase decisions of European or Asian retail managers. Selected European markets are mirrored by the situation in Chinese and Thai markets. Finally, environmental issues concerning global trade of quality food are addressed.

Edited by: Bill Slee, Chen Tong, Bundit Anurugsa, Rainer Haas, Maurizio Canavari
Imprint: Wageningen Academic Publishers
Dimensions: Height: 240mm, Width: 170mm,
Weight: 512g
ISBN: 9789086860951
ISBN 10: 9086860958
Pages: 80
Publication Date: 07 July 2010
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Paperback
Publisher's Status: Active