Mark Aaron Polger is the First Year Outreach Librarian at the College of Staten Island, City University of New York (CUNY) and an Information Literacy instructor at ASA College. He has written and presented internationally on topics such as library marketing strategies, faculty outreach, information literacy campaigns, and library signage. He has been working as a professional librarian for the last 20 years. Originally from Montreal (Canada), Polger moved to New York City in 2008.
Library Marketing Basics is a good approach to step-by-step, true marketing, offering example marketing plans and insight into newer media tools. Polger's enthusiasm for marketing is catching! -- Christie Koontz, School of Information, Florida State University