""This is the best leadership book I've ever seen... Character, courage, and commitment are the core of great leaders, and courage is at the center of all leadership behavior and performance."" - Leon ""Lee"" Ellis, Colonel, U.S. Air Force (Ret.), Vietnam POW ""Leadership is Tough... goes beyond typical leadership theory to serve as a practitioner's field guide for everyday situations."" - Brian Mills, CEO, Powder River Energy Cooperation ""Leadership is about getting your people to embrace the difficult."" - Harold T. Fields, Jr., Lieutenant General, U.S. Army (Ret.) ""The Leadership is Tough book is an outstanding, practical, and effective guide... offering direct insights into how to lead when the stakes are high and the circumstances are imperfect."" - Michelle D. Gonzalez, President & CEO, TrueCare ""After 31 years as a naval officer-including six years as a POW-I know leadership is best tested in adversity. This book delivers the hard-hitting lessons every leader needs when the stakes are high."" - Charlie Plumb, Captain, U.S. Navy (Ret.) ""Leadership is tough because you are accountable for outcomes you don't fully control... great leaders create clarity when others see noise and make decisions when certainty doesn't exist."" - Mike Boden, President & CEO, OneAZ Credit Union ""This book delivers a practical, no-nonsense framework for developing the skills leaders need to communicate clearly, embrace change, and build cultures of trust."" - Lorry Bottrill, Division President, Aetna/CVS ""Leadership is Tough captures what every leader eventually discovers: connecting with clarity, humanity, and consistency across an organization is one of the hardest things we are asked to do."" - Todd Lane, CEO, California Coast Credit Union