Know Your Onions - Corporate Identity: Get your Head Around Corporate Identity Design and Deliver One...

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Drew de Soto

Know Your Onions - Corporate Identity

Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls

Drew de Soto

$34.99

Paperback

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English

BIS Publishers B.V.
15 May 2020

Industrial: Commercial Art & Design; Business strategy; Business innovation; Sales & marketing

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions

Corporate Identity is a broad introduction on identity design (not branding - don t worry, you ll learn the difference).

If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn t the book for you.

This book is for graphic designers and people who commission corporate identity projects and want to understand the process and how to deliver one, be it new to the sector or honing their skills.

By: Drew de Soto
Imprint: BIS Publishers B.V.
Dimensions: Height: 210mm, Width: 150mm, Spine: 18mm
Weight: 420g
ISBN: 9789063695392
ISBN 10: 906369539X
Pages: 200
Publication Date: 15 May 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.