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An Unapologetic Cookbook

Joshua Weissman

$49.99

Hardback

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English
Alpha Books
14 September 2021
"A Weissman once said...

""...can we please stop with the barrage of 2.3 second meals that only need 1 ingredient? I get it...we're busy. But let's refocus on the fact that beautifully crafted burgers don't grow on trees.""

Ironically this sounds a lot like he's trying to convince you to cook, but he's really not. Is this selling the cookbook? The point is that the food in this book is an invitation that speaks for itself. Great cooking does, and should, take time. Now is the time to double down and get your head in the cooking game. Or you know, don't. Maybe get someone else to cook this stuff for you...that works too.

How can you know if something is your favorite if 50 to 80 percent of the stuff you've been eating was made by someone else? Butter, condiments, cheese, pickles, patties, and buns. For a superior and potentially even life-changing experience, you can (and should, to be honest) make these from scratch. Create the building blocks necessary to make the greatest meal of your life.

While you're at it, give it the Joshua Weissman-or your own-twist. As Joshua would say, ""If you don't like blue cheese, then don't use blue cheese."" From simple staples to to gourmet to deep-fried, you are the master of your own kitchen, and you'll make it all, on your terms.

With no regrets, excuses, or apologies, Joshua Weissman will instruct you how with his irreverent humor, a little bit of light razzing, and over 100 perfectly delectable recipes.

If you love to host and entertain; if you like a good project; if you crave control of your food; if fast food or the frozen aisle or the super-fast-super-easy cookbook keeps letting your tastebuds down; then Joshua Weissman- An Unapologetic Cookbook is your ideal kitchen companion."

By:  
Imprint:   Alpha Books
Country of Publication:   United Kingdom
Dimensions:   Height: 260mm,  Width: 210mm,  Spine: 22mm
Weight:   1.131kg
ISBN:   9781615649983
ISBN 10:   1615649980
Pages:   264
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Joshua Weissman isn't your average culinary genius. However, to describe him in one word is like leaving the main ingredient out of a great recipe. He's chef-y, he's eccentric, and he's a lot over-the-top in everything he does-from creating energetic and engaging content, to capturing sumptuous photography, to cooking everything (seriously, everything) from scratch. His love of food and proper technique fuels his creative point of view while entertaining his social media audience of more than 8 million like-minded fans. Before creating his Youtube channel, Joshua worked at two James Beard awardwinning restaurants-Odd Duck and Uchiko-as well as at Emmer & Rye, which was named Bon Appetit's Best New Restaurant. Most recently, in collaboration with Tyson Cole, Joshua contributed to the menu and development of Aaron Franklin's newest restaurant Loro. Joshua can be seen chopping it up on TikTok, his popular Youtube channel, Facebook, and Instagram. He currently resides in Texas and plans on taking over the internet one recipe at a time.

Reviews for An Unapologetic Cookbook

"""Weissman’s agenda to 'stop putting the past on a pedestal' needs no apology and is well supported in this work, which encourages readers to develop their own sense of cooking intuition while maintaining a grasp of the basics.""—Publishers Weekly ""Not only do these recipes teach the fundamentals of cooking, but they also are designed to impress and are perfect for first-time entertainers and anyone building a weeknight repertoire. Designed for the new home cook, Joshua Weissman: An Unapologetic Cookbook delivers solid instruction, tasty recipes, and plenty of twists for experienced chefs to enjoy as well.”—Booklist"


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