Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People

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Milan Guenther

Intersection

How Enterprise Design Bridges the Gap between Business, Technology, and People

Milan Guenther

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Paperback

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English

Morgan Kaufmann Publishers In
05 November 2012

Economics & Business; Business strategy

Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow’s enterprises.

This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges. The Enterprise Design framework cuts through the complexity of Strategic Design work, showing how to navigate key aspects and bridge diverging viewpoints. In 9 case studies, the author looks at the way companies like SAP, BBVA, IKEA, and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Moving from strategy to conceptual design and concrete results, Intersection shows what is relevant at which point, and what expertise to involve.

By: Milan Guenther
Imprint: Morgan Kaufmann Publishers In
Country of Publication: United States
Dimensions: Height: 234mm, Width: 191mm, Spine: 23mm
Weight: 950g
ISBN: 9780123884350
ISBN 10: 0123884357
Pages: 462
Publication Date: 05 November 2012
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Reviews for Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People

Cookery books, these days, are all about design: white space, multiple typefaces, mysterious symbols in the margin and the occasional coloured page. Milan Guenther's book seems to have adopted this style of design with obvious enthusiasm. --BCS.org - The Chartered Institute for IT, February 2013 To read Milan Guenther's book Intersection is to glimpes the future of design: holistic, collaborative, and networked. A rich presentation of a very rich subject. --Marty Neumeier, author of The Brand Gap and The Designful Company I am impressed by the thoroughness and thoughfulness of this major piece of work. Intersection marks Milan Guenther as a major contributor to the Enterprise Engineering, Design, and Architecture body of knowledge. --John A. Zachman, inventor of the Zachman Framework With this book, Milan Guenter achieved a comprehensive reframing of the Enterprise concept for the 21st century with Design as its primary driver. Intersection will become a beacon for many in the design, business, and technology communities. --Peter Bogaards, User Experience Designer