Internationalization of Sport Events Through Branding Opportunities

Name: Internationalization of Sport Events Through Branding Opportunities
Price: 402.26 AUD
Availability: OutOfStock
ISBN: 9798369349892

Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh

$502.95 $402.26

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Business Science Reference
23 October 2024

Sales & marketing; Tourism industry; Hospitality industry

Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more.

Edited by: Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798369349892
Pages: 418
Publication Date: 23 October 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Jaskirat Singh Rai (PhD, Punjabi University Patiala, India) is an Associate Professor of Marketing Management in the Department of Chitkara Business School at Chitkara University, Punjab, India. He has completed his doctoral degree from Punjabi University, Patiala. He completed his MBA degree from Guru Nanak Dev University, Amritsar. He has completed his Master of Economics and Post Graduate Diploma in Computer (PGDCA) from Punjabi University, Patiala. He has cleared the UGC-NET examination. He is researching the fields of sports marketing, sports sponsorship, sports celebrity advertising, fantasy sports, brand credibility, brand image, and consumer behavior. He has published papers in leading journals such as the Asia Pacific Journal of Marketing and Logistics, International Journal of Sports Marketing and Sponsorship, Sport Business Management: An International Journal, Journal of Global Sport Management, Journal of Global Business Advancement, etc. He teaches in the areas of marketing management and research. Maher N. Itani is working as an Assistant Professor in Operations and Supply Chain Management at Ajman University in UAE. Previously, he was the Senior Logistics Officer at the United Nations Relief and Work Agency (UNRWA). He received a Ph.D. in Supply Chain Systems from North Dakota State University (NDSU), Fargo, United States. His research interests are sport management, information technology in logistics and supply chain, and performance management to support decisions and policy-making in procurement. Amandeep Singh is a professor and associate dean at Chitkara Business School, Chitkara University, Punjab, India. He has completed his Ph.D. in management. He has over 19 years of experience in teaching, research, and administration. His areas of expertise are marketing, e-commerce, omnichannel, retail, and research methodology. In his career, he has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. He has published his research in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences.