Intelligent Innovation: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property...

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Deepika Jeyakodi Mirjam Ros

Intelligent Innovation

Three Moves to Design a Winning Strategy for Innovation and Intellectual Property

Deepika Jeyakodi, Mirjam Ros

$55

Paperback

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English

BIS Publishers B.V.
01 June 2019

Business innovation; Advertising

The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization. To succeed, many now co-create with others outside their own organization. In innovating jointly, organizations struggle with questions on how to capitalize on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself.

The Innovation Matrix simplifies and structures innovation management and strategy. Intellectual property, which is at the core of every innovation, is urged to be used as a tool in defining a strategy and managing the innovation. Through three key steps (THINK-STRATEGIZE-ACT), you build an Innovation and IP Strategy.

By: Deepika Jeyakodi, Mirjam Ros
Imprint: BIS Publishers B.V.
Dimensions: Height: 200mm, Width: 170mm, Spine: 12mm
Weight: 370g
ISBN: 9789063695200
ISBN 10: 9063695209
Pages: 128
Publication Date: 01 June 2019
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Deepika Jeyakodi has been a Commercial & Contracts Officer since 2015. Mirjam Ros has twenty years of experience in the aerospace industry, oil & gas and R&D. Deepika and Mirjam won the Best Paper Award at the IACCM Academic Forum in San Diego in 2016 for their paper titled: Strategizing IP in Open Innovation.

Reviews for Intelligent Innovation: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property

"""This book is a necessity for anyone engaged in innovation! Not only does it unravel why intellectual property strategies are critical in today's dynamic and uncertain business world, it also offers a comprehensive hands-on approach empowering professionals to immediately revise and enhance their innovation and IP strategies."" - Brian Tjemkes, associate professor in Strategy & Organization, VU Amsterdam"