Influence

How social media influencers are shaping our digital future

Sara McCorquodale

$39.99

Hardback

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English

Bloomsbury Business
15 October 2019

E-commerce: business aspects; Sales & marketing

Highly Commended by the 2020 Business Book Awards

Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.

Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

By: Sara McCorquodale
Imprint: Bloomsbury Business
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 522g
ISBN: 9781472971913
ISBN 10: 1472971914
Pages: 224
Publication Date: 15 October 2019
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Sara McCorquodale is CEO and founder of influencer intelligence and digital trends platform, CORQ. Prior to launching the business in 2017, she spent 12 years as a journalist, starting in local news before working on the launch of Mail Online and later moving to Conde Nast to develop Tatler's online presence as its first ever digital editor. From there, she headed up Huffington Post Style UK and its sister lifestyle platform MyDaily after which she led global B2C content at trend forecasting agency WGSN as senior editor of special projects. She has been working on influencer campaigns and projects since 2012, consulted on this and the world of digital for many brands including Chanel, Estee Lauder and Net-A-Porter and written for The Guardian and the BBC.

Reviews for Influence: How social media influencers are shaping our digital future

A must-read for business leaders wanting an inside look at the puzzling and ever-changing world of digital influencers. Sara McCorquodale demystifies influencers, the industries they've forever changed, and the entire businesses that have grown up around them -- Lindsay Herbert, IBM Inventor & Innovation Leader IBM iX, and author of 'Digital Transformation'