Ideaship

How to Get Ideas Flowing in Your Work Place

FOSTER, Larry Corby

$32.99

Paperback

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English

Berrett-Koehler
01 January 2018

Personnel & human resources management; Working patterns & practices

"Innovative, original ideas are a company's most powerful competitive advantage. Nathan Mhyrvold, former chief technology officer at Microsoft, has said that a great employee is worth 1,000 times more than an average one simply because of his or her ideas. In Ideaship, the sequel to his bestselling book, How to Get Ideas, Jack Foster shifts from how individuals spark their new ideas to how to unleash the creative genius of an entire organization.

To create an idea-prone workforce, Foster proposes a totally new concept of leadership- ""ideaship."" Leaders shouldn't be spending their time obsessing over profits or sales or quality or service. Instead, they should devote most of their energies to making the office a place where creative ideas flow, where the workforce truly believes in its ability to brilliantly solve any problem put before it. Above all, where it's fun to work.

With energy and humor, Foster draws on over thirty-five years as creative director of major advertising agencies-organizations whose only purpose is to constantly generate ideas-to offer dozens of fun, fast, often surprising nuggets of practical advice on how to create an environment where innovation and fresh thinking thrive. He reveals why you should only hire people you like, insist employees take vacations whether they want to or not, why efficiency is sometimes inefficient, and how sometimes you can accomplish more by playing the fool instead of the capital L ""Leader.""

Ideaship spells out proven ways to encourage creativity, simply and clearly and cogently, without a lot of charts and graphs and formulas and acronyms and statistics and fillers. It flips traditional leadership on its head and shows how simple acts of compassion, trust, and generosity of spirit, as well as some seemingly zany actions, can unleash unexpected, vital bursts of creativity."

By: FOSTER
Illustrated by: Larry Corby
Imprint: Berrett-Koehler
Country of Publication: United States
Dimensions: Height: 229mm, Width: 153mm, Spine: 13mm
Weight: 273g
ISBN: 9781576751640
ISBN 10: 1576751643
Pages: 160
Publication Date: 01 January 2018
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

"1. How do you become an ideaer? 2. Follow the golden rule 3. Remember that people work with you, not for you 4. Care about them 5. Make their jobs seem easy 6. Don't ask for one solution ~Ask for many 7. Don't reject ideas ~Ask for more 8. Give them more than one problem at a time 9. Ask for more ideas, sooner 10. Make sure they like you 11. Cut down on approvals 12. Tell them everything about their company 13. Give them what they need 14. Take the blame / Give the praise away 15. Help them achieve their goals 16. Hire only people you like 17. If it isn't working, change it 18. Get rid of sad dogs who spread gloom 19. Let them solo 20. Let them do it their way 21. Make sure the problem is the problem 22. Shun rules 23. Trust them 24. Let them shine 25. Praise their efforts 26. Allow them the freedom to fail 27. Never lie about anything important 28. Be wary of fear 29. Show some enthusiasm 30. Ask them to help you 31. Get rid of the word ""I"" 32. Make it Us vs Them, not Us vs Us 33. Share what everybody does 34. Share experiences 35. Insist on vacations 36. Let them vacation when they want to vacation 37. Forget about efficiency 38. Play the fool 39. Cancel school 40. Have fun 41. A final word"

"Jack Foster was 18 years old and working in an insurance company with about 150 other people when he got the idea to raffle off his weekly paycheck. Fifty cents a chance to win $27.50. The first week he made a profit of six dollars. The next week he had collected $53 for the raffle when his boss found out what he was doing. He ordered Jack to return the money. Then he fired him. Ever since, Jack's been trying to come up with ideas that wouldn't get him fired. Mostly he's succeeded. He lucked into the advertising business 45 years ago as a writer and has been coming up with ideas ever since- Ideas for scores of companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson's, Ore-Ida, Suzuki, Denny's, Universal Studios, Northrup, Rand McNally, and Smokey Bear. During the 15 years Jack spent as the executive creative director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast. I was born in London, England. It was raining. After 15 years of studying Latin I decided to go into advertising. My first job was as an apprentice at an advertising agency called Graham and Gilles. I changed the water pots for the artists (they painted layouts with water colours in those days) and made them tea. This was before magic markers. This was even before rubber cement - I'm that old. It was raining. It was always raining, and I was watching my favourite programme at the time - 77 Sunset Strip. I said, ""Ah, sun, palm trees, women."" My Dad gave me a one-way ticket. I met Jack Foster 35 years ago at the Erwin Wasey advertising agency in Los Angeles and then again at Foote, Cone & Belding. We worked together for about 17 years. We had a hell of a good time. And we had a hell of a good time doing this book."

Reviews for Ideaship: How to Get Ideas Flowing in Your Work Place

Jack Foster's concept of 'ideaship' will help you get more out of the people you work with and increase your own productivity in the bargain. -Edward Stephens, former Dean, The S.I. Newhouse School of Public Communications, Syracuse University Ideaship is thirty-five years of creative coaching experience, condensed and delivered in the short, pithy style of one of America's finest copywriters. -Joe Phelps, CEO, The Phelps Group