How to Win at CRM

Strategy, Implementation, Management

Seth Kinnett

$90.99

Paperback

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English

CRC Press
30 September 2020

Economics; Sales & marketing; Software Engineering; Network management; Computer science

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

By: Seth Kinnett
Imprint: CRC Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 349g
ISBN: 9780367657888
ISBN 10: 0367657880
Pages: 220
Publication Date: 30 September 2020
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Seth Kinnett