This book is designed to help people, whether in large corporations or the smallest of enterprises, to venture with confidence into cyberspace. Written in non-technical language by a businessman for other business people, it highlights the many opportunities emerging for enterprise and personal career development. Contents: What is cyberspace?; Marketing and communicating around the world; Marketing research in cyberspace; Where to locate your business premises in both cyberspace and the real world; How to set up your cyberspace business presence; The new languages of cyberspace: how to build your business site on the web; Collecting the money; Your cyberspace business plan: don't forget the human values; Your shopping list of hardware and software products and programs; Every cyberspace entrepreneur is a publisher; Producing and packaging cyberspace disk products; New business models for the new information age; Glossary; Index.
By:
Colin Haynes Imprint: Europa Publications Ltd Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 234mm,
Spine: 297mm
Weight: 453g ISBN:9780851423555 ISBN 10: 0851423558 Pages: 224 Publication Date:01 December 1995 Audience:
Professional and scholarly
,
General/trade
,
Undergraduate
,
ELT Advanced
Format:Paperback Publisher's Status: Active