"Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club's ""Creative Person of the Year"" award."
'A synthesis in the broadest and best sense of the word. It draws upon primary research, displays a mastery of the secondary material and also provides interesting insights into the French mind and culture.' History 'The second volume of what deserves to become the standard study of the topic has the same qualities as the first: thoroughness of documentation, clarity of writing, awareness of the importance of the issues involved' Journal of European Studies