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How to Get Ideas, 2/e

Jack Foster Larry Corby

$55

Paperback

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English
Berrett-Koehler
01 January 2018
"This new expanded second edition is an international bestseller with over 200,000 copies sold and translated into 15 languages that shows you-no matter your age or skill, your job or training-how to come up with more ideas, faster and easier.

Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become ""idea-prone,"" utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection.

This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real life stories show that anyone can learn to get more and better ideas."

By:  
Illustrated by:   Larry Corby
Imprint:   Berrett-Koehler
Country of Publication:   United States
Edition:   2nd edition
Dimensions:   Height: 218mm,  Width: 142mm,  Spine: 17mm
Weight:   329g
ISBN:   9781576754306
ISBN 10:   1576754308
Pages:   232
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Replaced By:   9781576754306
Format:   Paperback
Publisher's Status:   Active
Introduction: What is an Idea?Chapter 1: Have funChapter 2: Become idea-proneChapter 3. Set your mind on goalsChapter 4: Be more like a childChapter 5: Get more inputsChapter 6: Screw up your courageChapter 7: Learn how to combineChapter 8: Define the problemChapter 9: Gather the informationChapter 10: Search for the ideaChapter 11: Forget about itChapter 12: Put it into action

"Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club's ""Creative Person of the Year"" award."

Reviews for How to Get Ideas, 2/e

'A synthesis in the broadest and best sense of the word. It draws upon primary research, displays a mastery of the secondary material and also provides interesting insights into the French mind and culture.' History 'The second volume of what deserves to become the standard study of the topic has the same qualities as the first: thoroughness of documentation, clarity of writing, awareness of the importance of the issues involved' Journal of European Studies


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