How to do Marketing: A Comprehensive Guide for Small Businesses - Regional Australia Edition

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Jane Hillsdon

How to do Marketing

A Comprehensive Guide for Small Businesses - Regional Australia Edition

Jane Hillsdon

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English

Michael Hanrahan Publishing
17 July 2019

Business strategy; Business communication & presentation; Sales & marketing; Small businesses & self-employed

Many regional business owners see marketing as an expense rather than an investment, and if you don't do it well that's exactly what it is. But if you understand what your marketing goals are, who to target, what techniques and messages to use, how to choose the right outlets, and how to position your brand, marketing is an investment in your business that will pay off many times over.

Jane Hillsdon addresses all of these issues in How To Do Marketing, and much more. This is a comprehensive and easy-to-follow guide for regional small business owners who want to learn brave, nimble and clever marketing solutions that leverage out-of-the-box thinking, including:

- working out your marketing goals and matching them to your business goals

- choosing the right media channels

- getting great results on a limited budget

- understanding social media, television, radio and other mediums

- monitoring and maximising the results of your marketing

- getting help if you need it

- taking advantage of the many opportunities in regional areas.

Creative and effective marketing doesn't have to come with a hefty price tag. And working in regional Australia with many local clients, Jane understands the particular challenges that face rural businesses.

By: Jane Hillsdon
Imprint: Michael Hanrahan Publishing
Country of Publication: Australia
ISBN: 9781925921076
ISBN 10: 1925921077
Pages: 224
Publication Date: 17 July 2019
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: No Longer Our Product

Jane Hillsdon is a passionate, award-winning marketer dedicated to helping regional small business owners make good decisions about their marketing. As the Founder and Managing Director of Dragonfly Marketing, Jane combines her extensive experience as a qualified marketing professional and her huge passion for building relationships to help businesses navigate the ever-changing world of marketing. Her positive and highly energetic mindset is balanced with a realistic and authentic approach to devising marketing strategies that identify and leverage opportunities for her clients to consistently succeed.

Reviews for How to do Marketing: A Comprehensive Guide for Small Businesses - Regional Australia Edition

"""This book is a wonderful addition to improving the performance of small and not-so-small businesses everywhere."" - Bernard Salt AM ""Jane's passion for marketing is infectious. Drawing from her own experiences as a regional business owner, Jane has created How To Do Marketing - a practical resource that will help you build your customer relationships, navigate the changing world of marketing and achieve epic results. Bravo!"" - Emma Isaacs, Founder and Global CEO, Business Chicks ""If you are leading a small business in Regional Australia trying to grow your market, you should read Jane's book How To Do Marketing. My experience growing Birdsnest, a self-funded family business in country NSW now employing 150 locals, is that creativity is paramount to ensuring each marketing dollar counts. (Our obsession has been creating experiences that surprise our customers and to do this we had to understand her intimately and make her the hero.) Put simply, Jane gets the challenges and rewards of running a small business, understands the fundamental ingredients of creating value for customers and is able to give you really practical tips on how to turn that into great content and marketing initiatives that will build your brand and attract new customers. And her passion is contagious - read, embrace and thrive!"" - Jane Cay, Founder & CEO, Birdsnest.com.au ""I'm a big fan of Jane Hillsdon. She brings an energy and passion to marketing that not only makes it accessible but also energises it. I love the fact that Jane has written a book to help Small Business owners in regional areas to market their businesses - because there is no doubt in my mind that we need to market ourselves differently when not in a capital city. Great job Jane."" - Andrew Griffiths, Entrepreneurial Futurist, International Bestselling Author and Global Speaker ""I'm excited for a book that encourages business owners to excel in their marketing efforts. Marketing is so much more successful when it is driven by smart and considered strategy. How To Do Marketing is an excellent tool to help business owners channel their inner marketer and produce excellent marketing results."" - Jane Bowman, Publisher, Marketing Mag"