The ultimate guide to launching and growing an online business.
You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses.
For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence.
Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to:
Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business
Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists
Create a minimum viable product (MVP) that attracts attention and generates instant income
Source web developers, designers and other important suppliers for a fraction of the usual cost
Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners
Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference
Work from home and set up your online business in just a few hours a week
Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.
By:
Bernadette Schwerdt
Imprint: Wright Books
Country of Publication: Australia
Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 23mm
Weight: 386g
ISBN: 9780730345466
ISBN 10: 0730345467
Pages: 280
Publication Date: 23 March 2018
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
About the author vii Acknowledgements ix Preface: What's your 'pinch of salt'? xi Introduction: The state of play xvii Step 1: Mindset 1 How to develop an entrepreneurial mindset 1 Mindset #1: Trust your crazy ideas 3 2 Mindset #2: Take action 15 3 Mindset #3: Look ahead 23 4 Mindset #4: Know what business you're in 39 5 Mindset #5: Know what problem you're solving 47 Step 2: Minimum viable product (MVP) 57 How to create an MVP to launch your startup 6 How to come up with a great business idea 59 7 What is a minimum viable product (MVP)? 69 8 Anatomy of a startup 81 9 How to bumble your way to success 87 Step 3: Momentum 97 How to harness the technical tools to build your online business 10 7 questions to ask before you build your online business 101 11 Open Access, Open Sesame! 115 12 Marketplaces: Disrupting legacy industries 121 13 Software hacks every startup should know about 127 14 How to build an information-based business 137 Step 4: Marketing 145 How to get found, get traffic and get sales 15 Content marketing 149 16 Social influencer marketing 161 17 How to write great headlines that get results 171 18 How to get on page one of Google 179 Step 5: Motivation 193 How to pitch, persuade and influence others to do business with you 19 How to source media coverage for your startup 195 20 How to pitch, present and persuade 203 21 How to prepare a great presentation 209 22 The art and science of business storytelling 229 In closing 245 References 249 Index 251
