Stop Listening to the Customer

Try Hearing Your Brand Instead

Adam Ferrier, Jen Flemming

$29.95

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Wiley
17 January 2020

Economics & Business; Business & management

Summary
Details

Don't let the customer get between you and building a strong valued brand

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable.

Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:

Avoid the pitfalls of drowning in customer data Establish a strong, brand-led business Develop a unique brand by embracing and leveraging your weaknesses Define your brand Get your customers to invest into you

Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.

By: Adam Ferrier
With: Jen Flemming
Imprint: Wiley
Country of Publication: Australia
Dimensions: Height: 226mm, Width: 152mm, Spine: 20mm
Weight: 272g
ISBN: 9780730370574
ISBN 10: 0730370577
Pages: 240
Publication Date: 17 January 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

OUR STORE IS CLOSED ON ANZAC DAY: THURSDAY 25 APRIL

Stop Listening to the Customer

Try Hearing Your Brand Instead

Adam Ferrier, Jen Flemming

$29.95

Paperback

See Also

Contact Abbeys

Contact Galaxy

Contact Language

Contact Us

About ABBEY'S