Henry Ford

Vincent Curcio

$47.95

Hardback

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English

Oxford University Press
23 April 2013

Biography; Biography: business & industry; Road vehicle manufacturing industry

Series: Lives and Legacies

"Most great figures in American history reveal great contradictions, and Henry Ford is no exception. He championed his workers, offering unprecedented wages, yet crushed their attempts to organize. Virulently anti-Semitic, he never employed fewer than 3,000 Jews. An outspoken pacifist, he made millions producing war materials. He urbanized the modern world, and then tried to drag it back into a romanticized rural past he'd helped to destroy. As the American auto industry struggles to reinvent itself, Vincent Curcio's timely biography offers a wealth of new insight into the man who started it all. Henry Ford not only founded Ford Motor Company but institutionalized assembly line production and, some would argue, created the American middle class. By constantly improving his product and increasing sales, Ford was able to lower the price of the automobile until it became a universal commodity. He paid his workers so well that, for the first time in history, the people who manufactured a complex industrial product could own one. This was ""Fordism""--social engineering on a vast scale. But, as Curcio displays, Ford's anti-Semitism would forever stain his reputation. Hitler admired him greatly, both for his anti-Semitism and his autocratic leadership, displaying Ford's picture in his bedroom and keeping a copy of Ford's My Life and Work by his bedside. Nevertheless, Ford's economic and social initiatives, as well as his deft handling of his public image, kept his popularity high among Americans. He offered good pay, good benefits, English language classes, and employment for those who struggled to find jobs--handicapped, African-American, and female workers. Such was his popularity that in 1923, the homespun, clean-living, xenophobic Henry Ford nearly won the Republican presidential nomination.

This new volume in the Lives and Legacies series explores the full impact of Ford's indisputable greatness, the deep flaws that complicate his legacy, and what he means for our own time."

By: Vincent Curcio
Imprint: Oxford University Press
Country of Publication: United States
Dimensions: Height: 147mm, Width: 211mm, Spine: 31mm
Weight: 464g
ISBN: 9780195316926
ISBN 10: 0195316924
Series: Lives and Legacies
Pages: 176
Publication Date: 23 April 2013
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction 1. Henry Ford - How It All Began 2. Walking into the Future 3. Cooking with Gas 4. The Ford Motor Company 5. The Model T and the Coming of Mass Production 6. The Big Issues - Peace and War - Consolidating Power 7. Modern Times 8. Has Something Come Between Us? 9. Things he was Thinking About 10. Everything Old is New Again 11. Efflorescence and Hard Endings Conclusion

<br>Vincent Curcio is the author of Suicide Blonde: The Life of Gloria Grahame; Chrysler: The Life and Times of an Automotive Genius; and, with Steven Englund, Charlie's Prep. He was the General Manager and Producer of Lucille Lortel's White Barn Theater for 25 years.<br>

Reviews for Henry Ford

"""Curcio deftly conveys the intricacies of big auto business with direct prose, occasionally enriched by invocations of Shakespeare, ancient Greece, and Zen maxims."" --Publishers Weekly ""An in-depth review of the life of Henry Ford. Recommended for its insights into Ford's darker side."" --Library Journal ""A nuts-and-bolts biography of the great American visionary portrays a character of enormous contrasts.""--Kirkus Reviews ""Curcio has provided a useful survey of the life of this enigmatic industrial titan that is ideal for general readers."" --Booklist"

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Henry Ford

Vincent Curcio

$47.95

Hardback

Reviews for Henry Ford

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