Green Consumerism: Perspectives, Sustainability, and Behavior

— —

Ruchika Singh Malyan (Point Pleasant, New Jersey, USA) Punita Duhan (Point Pleasant, New Jersey, USA)

Green Consumerism

Perspectives, Sustainability, and Behavior

Ruchika Singh Malyan (Point Pleasant, New Jersey, USA), Punita Duhan (Point Pleasant, New Jersey, USA)

$244

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Apple Academic Press Inc.
15 November 2018

Consumerism; Environmentalist thought & ideology; Applied ecology; Alternative & renewable energy sources & technology

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems.

The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area.

Key features:

• Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc.

• Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green

• Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Edited by: Ruchika Singh Malyan (Point Pleasant New Jersey USA), Punita Duhan (Point Pleasant, New Jersey, USA)
Imprint: Apple Academic Press Inc.
Country of Publication: Canada
Dimensions: Height: 234mm, Width: 156mm,
Weight: 703g
ISBN: 9781771886949
ISBN 10: 1771886943
Pages: 380
Publication Date: 15 November 2018
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Hardback
Publisher's Status: Active

Green Marketing: The Next Marketing Revolution. Green Pricing the Journey Until Now and the Road Ahead. A Green Consumerism Study of Academic Publications in Scientific Journals Indexed in the Web of Science and Scopus. Green Consumer Behavior. Green Practices for Green(er) Living: The Road Ahead. Determinants of Consumer Purchase Intention for Solar Products. Environmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study from the Indian Market. Empirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing Intentions. Sustainable Green Marketing: A Trend of Consumerism. Analyzing Long-Term Benefits in the Face of Higher Upfront Costs of Green Affordable Housing: A Study of Ghaziabad, UP (India). Innovation in Green Practices: A Tool for Environment Sustainability and Competitive Advantage. Communicating Sustainability and Green Marketing: An Emotional Appeal. Eco-Awareness: Imbibing Environmental Values in Consumers. Environmental Marketing and Education. Going Green: Toward Organic Farming and a Plastic-Free Eco-Friendly Lifestyle. Effective Utilization of Renewable Biomaterials for the Production of Bio-Ethanol as Green Biofuel: A Concept for the Development of Sustainable Green Technology.

Ruchika Singh Malyan, PhD, MBA, is a faculty member of Business Administration at Meera Bai Institute of Technology, operational under the Department of Training and Technical Education, Government of NCT of Delhi, for the past six years. Prior to her current position, she gained experience working as an advertising and marketing communications professional in the industry. As an academician, she has attended various national and international seminars and conferences, published research papers with prestigious national and international publishers, and presented research papers at various international conferences. Punita Duhan, MBA, is a faculty member in Business Administration at the Meera Bai Institute of Technology, operating under the Department of Training and Technical Education, Government of NCT of Delhi, India. She has published more than 12 research papers with prestigious national and international publishers and has also published an edited book, Managing Public Relations and Brand Image through Social Media. Another book, Radical Reorganization of Existing Work Structures Through Digitalization, is in press. She is also on editorial boards of several prestigious peer-reviewed journals.

Reviews for Green Consumerism: Perspectives, Sustainability, and Behavior

This book is a strenuous effort by the editors to understand the area of green consumer behavior in a versatile manner. This book enables readers to comprehend the concept of green consumer behavior, which has led to various green marketing initiatives being taken by companies. This book puts together the work of researchers and consultants working in this field from across the world. . . . It will prove to be an excellent reference resource and a handbook for detailed and up-to-date knowledge about green consumer behavior. [The] editors deserve to be congratulated for this sincere academic endeavor to cover various facets of green marketing in a comprehensive manner. - Prof. B. K. Punia, Vice Chancellor, Maharishi Dayanand University, Rohtak, India