Global Media Sport: Flows, Forms and Futures

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Prof. David Rowe (Professor of Cultural Research, Centre for Cultural Research, University of Western Sydney)

Global Media Sport

Name: Global Media Sport
Price: 210 AUD
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ISBN: 9781849660709

Flows, Forms and Futures

Prof. David Rowe (Professor of Cultural Research, Centre for Cultural Research, University of Western Sydney)

$210

Hardback

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English

Bloomsbury Academic
01 February 2012

Media studies; Sociology: sport & leisure; Sport & leisure industries

Series: Globalizing Sport Studies

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.

How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?

In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place.

The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.

By: Prof. David Rowe (Professor of Cultural Research Centre for Cultural Research University of Western Sydney)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 20mm
Weight: 454g
ISBN: 9781849660709
ISBN 10: 1849660700
Series: Globalizing Sport Studies
Pages: 192
Publication Date: 01 February 2012
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Introduction: Global Media, Global Sport | Markets in Movement: Economic Dimensions of the Media Sport Spectacle | Television: Wider Screens, Narrower Visions? | Convergence, Networking and Interactivity | Media Sport: Global Flows and Forms | Tactical Manoeuvres and Public Relations Disasters | Conclusion: The Global Media Sports Cultural Complex: Continuities, Convulsions and Campaigns

David Rowe is Professor of Cultural Research in the Institute for Culture and Society, University of Western Sydney. He has published extensively in the areas of media and popular culture - with particular emphasis on sport, music and journalism - and his work has been translated into several languages, including Chinese, Arabic, French, Italian and Turkish.

Reviews for Global Media Sport: Flows, Forms and Futures

Rowe writes about media and sport from many angles and does so in a way that is more rewarding than many other books. The text is analytical, critical, and descriptive … Rowe, without being preachy, succeeds throughout the book in clarifying how important it is that today’s sports organizations have knowledge in the field of sport and media. * Idrottsforum *