Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon.
The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.
By:
Yasuyuki Motoyama Series edited by:
Professor Peter Nijkamp, Professor Jessie P. H. Poon, Professor Mike Taylor Imprint: Routledge Country of Publication: United Kingdom Edition: New edition Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 17mm
Weight: 476g ISBN:9781409421467 ISBN 10: 1409421465 Pages: 180 Publication Date:28 September 2012 Audience:
College/higher education
,
Professional and scholarly
,
Further / Higher Education
,
Undergraduate
Format:Hardback Publisher's Status: Active
Yasuyuki Motoyama is a senior Scholar in Research and Policy and with Kauffman Labs for Enterprise Creation at the Ewing Marion Kauffman Foundation.