Game Changers

How Name, Image, and Likeness Law Creates College Millionaires

Mitchell F. Crusto

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English

American Bar Association
25 November 2025

Legal history; Sport & the law; Education & the law

There has been a revolution in college sports. Few developments in the history of college athletics have caused as much controversy, change, and discussion as the legal recognition of student-athletes' ownership of their name, image, and likeness (NIL).

Game Changers demystifies NIL law through case studies of the most successful college NIL millionaires: Caitlin Clark, Olivia Dunne, Bronny James, Arch Manning, Angel Reese, Shedeur Sanders, and Bryce Underwood. Readers will learn the history of NIL, from college players' struggles for their rights to, in many cases, fortune and fame. It unveils ten NIL power secrets of college NIL millionaires. Further, it guides college athletes non-athletes, and others in critical strategies, skills, and techniques.

By: Mitchell F. Crusto
Imprint: American Bar Association
Country of Publication: United States
Dimensions: Height: 228mm, Width: 152mm,
ISBN: 9781639056415
ISBN 10: 1639056416
Pages: 264
Publication Date: 25 November 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Mitchell “Mitch” Crusto is the Henry F. Bonura Jr. Distinguished Professor of Law at Loyola University New Orleans. His legal scholarship focuses on the intersections between law, society, and equality, with an emphasis on property rights. He is a leading scholar on name, image, and likeness law, having published seminal law review articles with Harvard University, Stanford University, the University of Miami, Washington & Lee University, and the Journal of Legal Aspects of Sport. He has a J.D. from the Yale Law School, an M.A. from Oxford University, England (Marshall Scholar), and a B.A. from Yale College.

Reviews for Game Changers: How Name, Image, and Likeness Law Creates College Millionaires

“Game Changers maps key strategies that have blazed a trail toward prosperity for young athletes—a path not gifted but fought for.” —Ramogi Huma, executive director, National College Players Association “Professor Crusto provides an enlightening account of rapidly changing legal paradigms in college sports. Drawing on fundamental principles of property law, he proposes a comprehensive regulatory framework for name, image, and likeness rights.” —Maya Sharp, editor-in-chief, Harvard Journal of Sports and Entertainment Law, 2024–25 “Professor Crusto adds clarity to an ever-changing NIL landscape. I am currently representing several top basketball and football players on NIL deals. This book is a must-read for anyone in this space. It is very insightful and informative. I highly recommend it.” —Daniel Davillier, managing member, Davillier Law Group, LLC