Food, Wine and China

A Tourism Perspective

Christof Pforr, Ian Phau

$273

Hardback

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English

Routledge
23 May 2018

Food & society; Tourism industry; Hospitality industry

Series: Routledge Studies of Gastronomy, Food and Drink

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness.

Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Edited by: Christof Pforr, Ian Phau
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 598g
ISBN: 9781138732254
ISBN 10: 1138732257
Series: Routledge Studies of Gastronomy, Food and Drink
Pages: 302
Publication Date: 23 May 2018
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Christof Pforr is Discipline Leader (Tourism, Hospitality and Events), School of Marketing, Curtin University, Western Australia. Ian Phau is the Head of School of the School of Marketing at Curtin University, Western Australia.

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Food, Wine and China

A Tourism Perspective

Christof Pforr, Ian Phau

$273

Hardback

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