Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most...

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James Wynbrandt

Flying High

How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most...

James Wynbrandt

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Paperback

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English

John Wiley & Sons Inc
24 February 2006

Biography: business & industry; Management & management techniques; Aerospace & air transport industries

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

By: James Wynbrandt
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 226mm, Width: 140mm, Spine: 21mm
Weight: 340g
ISBN: 9780471756989
ISBN 10: 0471756989
Pages: 304
Publication Date: 24 February 2006
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction 1 CHAPTER 1 The Journey Begins 7 CHAPTER 2 Have I Got a Deal for You 23 CHAPTER 3 Morris Air Spreads Its Wings 39 CHAPTER 4 Off to Southwest 55 CHAPTER 5 Opening Up New Skies 73 CHAPTER 6 A Different Kind of Airline 85 CHAPTER 7 Preparing for Departure 103 CHAPTER 8 JetBlue Takes Flight 121 CHAPTER 9 Making Air Travel Entertaining 139 CHAPTER 10 Keeping Customers Happy 151 CHAPTER 11 The Technology Advantage 163 CHAPTER 12 Getting the Word Out in Style 177 CHAPTER 13 Dealing with Disaster 193 CHAPTER 14 Preserving the Culture 213 CHAPTER 15 Looking to the Future 225 CHAPTER 16 David Neeleman’s Rules for Succeeding in Any Business 243 JetBlue Timeline 255 Acknowledgments 263 Notes 265 Index 289

James Wynbrandt is a New York–based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Southern Aviator, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company's founding. His articles on business and aviation have also appeared in the New York Times, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.