Fashion and the Consumer

Name: Fashion and the Consumer
Price: 67.99 AUD
Availability: OutOfStock
ISBN: 9781845207984

Jennifer Yurchisin, Kim K. P. Johnson (University of Minnesota, USA)

$67.99

Paperback

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English

Berg Publishers
19 January 2011

Fashion design & theory; Fashion & society; Consumerism

Series: Understanding Fashion

This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry.

Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.

Each chapter contains definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use.

Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.

By: Jennifer Yurchisin, Kim K. P. Johnson (University of Minnesota, USA)
Imprint: Berg Publishers
Country of Publication: United Kingdom
Dimensions: Height: 244mm, Width: 172mm, Spine: 12mm
Weight: 342g
ISBN: 9781845207984
ISBN 10: 184520798X
Series: Understanding Fashion
Pages: 224
Publication Date: 19 January 2011
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Jennifer Yurchisin is Assistant Professor at the Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro. Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota.