Diana Bogueva has more than 20 years of international communication and media experience as a professional radio journalist working with several worldwide recognised news media, including the Bulgarian National Radio, Bulgarian Section of BBC, London and Special Broadcasting Services (SBS), Sydney, Australia. She is currently working for SBS radio as a program producer and is Director of Market Research with Sydney Focus Groups. Diana completed her PhD studies at Curtin University, Australia, focusing on meat consumption, social marketing and sustainability. She is a member of the International Federations of Journalists and a Wood Badge member of the World Scout Organization. Professor Dora Marinova Originally from Sofia, Bulgaria, Dora Marinova moved to Perth, Western Australia in 1981. After being Head of School at the Institute for Sustainability and Technology Policy (ISTP) at Murdoch University, she is now Director of the Curtin University Sustainability Policy (CUSP) Institute. Dora has over 400 refereed publications and has supervised 50 PhD students to successful completion. She is a member of the National Health and Medical Research Council’s Panel on Centres of Research Excellence in Population Health. Her research interests cover innovation models, including the evolving global green system of innovation and the emerging area of sustainometrics. Dora is Editorial Board member of the International Journal of Education Economics and Development (published by Inderscience, Switzerland) and Transformations: An Interdisciplinary Journal (published by EBSCO, USA). She is Elected Fellow of the prestigious Modelling and Simulation Society of Australia and New Zealand (MSSANZ) and International Environmental Modelling and Software Society (IEMSS). Dr Talia Raphaely Originally from Cape Town, South Africa, Talia has 30 years of international experience in behavioural and attitudinal change, communications and diverse media, sustainability awareness and consciousness and collaboration and partnership building for increasing sustainable outcomes. She has worked closely with multicultural and heterogeneous groups in a diverse array of organizational settings, including academia, media, research-based organisations, government bodies, non-government organisations, community-based organisations and industry. Talia currently works as an academic at the Curtin University Sustainability and Policy (CUSP) Institute in Perth, Western Australia and continues to undertake consultancy research work relating to sustainability. She is recognised for her work on flexitarianism (reducing meat consumption to within healthy levels as recommended by national and international guidelines), collaboration, empowerment and sustainability humanistic education. Kurt Schmidinger, graduated geophysicist from Graz University of Technology, Austria and doctor in food science from Vienna University, Austria, works for various animal protection and vegetation and environmental associations, software development companies and is a project leader of www.futurefood.org in Austria, Europe. As a geophysicist, food scientist and animal protectionist, Kurt Schmidinger is interested in the global consequences of human nutritional habits, climatic stability of food, global livestock farming and global meat consumption including environment and climate, world food, human health and animal welfare.