Geoffrey Heal is Donald C. Waite III Professor of Social Enterprise at the Columbia Business School. His recent books include When Principles Pay: Corporate Social Responsibility and the Bottom Line (Columbia, 2008) and Nature and the Marketplace: Capturing the Value of Ecosystem Services (2000), as well as numerous scholarly articles on the subject of environmental economics.
Told as a story of discovery and the evolution of his own thinking, Geoffrey Heal's book makes difficult conceptual arguments transparent. He uses examples to illustrate the key issues in environmental economics. In so doing, he demonstrates why an understanding of the consequences of all production and consumption processes for environmental resources must be an essential part of any description of economic activities. -- V. Kerry Smith, Arizona State University, University Fellow, Resources for the Future